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PurposeThe purpose of this paper is to provide an interview with Alex Pratt, an award winning entrepreneur and one of the UK's leading business figures. He started trading bankrupt stock at the age of 16, and was quickly spotted as a national rising business star. Today, Alex is Director of Serious Brands. He has worked with several governments as an advisor on business, competitiveness and innovationDesign/methodology/approachThis briefing is prepared by an independent interviewer.FindingsAfter decades of growth, business leaders are now facing unfamiliar territory, the biggest cuts in spending since the Great Depression and a more uncertain future. In addition, to tackling the economic challenges, entrepreneurs need to keep their eyes open for emerging opportunities like those related to the transition to a greener, lower carbon economy. In his new book Austerity Business: 39 Tips for Doing More with Less. Alex offers help and inspiration to businesses in dealing with the new “Age of Austerity”.Practical implicationsProvides strategic insights and practical thinking that have influenced some of the world's leading organizations.Social implicationsProvides strategic insights and practical thinking that can have a broader social impact.Originality/valueAlex book offers advice on how companies can thrive during a period of austerity. |
