From Business Strategy to Accounting and Marketing Practice

Autor:	Howard Pong Yuen Lam
Rok vydání:	2015
Předmět:	medicine.medical_specialty Return on marketing investment business.industry Marketing effectiveness Accounting Marketing strategy Positive accounting Marketing management New business development Business marketing medicine Economics Marketing business Marketing research
Zdroj:	Journal of Accounting & Marketing.
ISSN:	2168-9601
DOI:	10.4172/2168-9601.s7-e001
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0a119da825029507aaf75e69e8df5fbc https://doi.org/10.4172/2168-9601.s7-e001 Zobrazit plný text záznamu