Sun‐zi and theart of war: The rhetoric of parsimony

Autor:	Steven C. Combs
Rok vydání:	2000
Předmět:	Philosophy of science Metaphor Communication media_common.quotation_subject Language and Linguistics Education Cultural heritage Aesthetics Rhetorical theory Rhetoric Rhetorical question Sociology Social science China Human communication media_common
Zdroj:	Quarterly Journal of Speech. 86:276-294
ISSN:	1479-5779 0033-5630
DOI:	10.1080/00335630009384297
Popis:	Daoist (Taoist) philosophical rhetoric is an integral part of China's magnificent cultural heritage, and analysis of Daoist rhetoric offers the potential to enhance understanding of human communication and inform rhetorical theory and practice. While studies of Daoist rhetoric are increasing, a masterpiece of Daoist thought, Sun‐zi's (Sun‐tzu's) Art of War, has not been examined for its rhetorical implications. This study suggests that war is a useful metaphor for rhetoric, and that Art of War provides a comprehensive, insightful, and unique rhetorical theory based on parsimony: extreme economy in the expenditure of resources.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0a07665b4ddc3531e96c3518518a5324 https://doi.org/10.1080/00335630009384297 Zobrazit plný text záznamu