A New Method to Teach Multi-Attribute Utility Assessment

Autor: R. Peter Fynn, Jane M. Fraser
Rok vydání: 1990
Předmět:
Zdroj: The Engineering Economist. 36:11-20
ISSN: 1547-2701
0013-791X
DOI: 10.1080/00137919008903028
Popis: This paper presents a new and better method for teaching the derivation of the appropriate form of a multi-attribute utility function under various assumptions of utility independence. This new method has three advantages over the usual mathematical method for teaching this subject. First, because our method is a natural elaboration of the method often used to teach single-attribute utility assessment, students learn multi-attribute utility assessment as an extension of single-attribute utility assessment. Second, because our method uses the same visual representation used in teaching single-attribute utility assessment (the tree), students who learn by using visual representations may learn the multi-attribute concepts better. Finally, our method clarifies the assessments needed to determine the weights for each term in the multi-attribute utility function.
Databáze: OpenAIRE