Predicting electronic commerce adoption in Chilean SMEs

Autor:	Peter P. Mykytyn, Elizabeth E. Grandon Toledo, Suzanne Altobello Nasco
Rok vydání:	2008
Předmět:	Marketing business.industry Multilevel model Control (management) Theory of planned behavior Developing country Information technology Business E-commerce Construct (philosophy) Variety (cybernetics)
Zdroj:	Journal of Business Research. 61:697-705
ISSN:	0148-2963
DOI:	10.1016/j.jbusres.2007.06.047
Popis:	The Theory of Planned Behavior is used to predict a variety of behaviors, but its use in dealing with predicting e-commerce intentions in small-to-medium-sized enterprises (SMEs) and in developing countries is limited. We use the TPB to model intentions to adopt e-commerce among 212 managers/owners of SMEs in Chile. Hierarchical regression results show that the subjective norm and attitude constructs positively and significantly predict intentions, but the perceived behavioral control construct does not. Results can be used by developing countries, especially those in Latin America, to encourage the adoption of e-commerce among SMEs.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::09952af8cb61da67b66fee71cb4ce96a https://doi.org/10.1016/j.jbusres.2007.06.047 Zobrazit plný text záznamu Full Text from ScienceDirect