| Popis: |
The article develops theoretical and methodological aspects of the tourism industry strategic management in the conditions of economic changes associated with the COVID-19 pandemic. It is noted that during the coronavirus crisis, the tourism industry suffered the most. All other spheres of Ukraine’s national economy were able to move to the online format of doing business, some were re-profiled, and the enterprises of the tourism industry almost stopped their activities.It is noted that depending on the chosen strategy of the tourism company, it is advisable to follow certain principles of strategic planning, because in conditions of COVID – 19 pandemic all tourism industry enterprises should gradually move to a strategic management system that will provide some opportunities for doing business today and in the nearest future. It is noted that for business representatives in the field of tourism it is extremely important to understand the main trends in the industry, the structure and market requirements for their products and services and the factors that have a significant impact on business success. For this type of tourism industry management it is necessary to conduct constant monitoring of the tourism market, to analyze in detail the external and internal environment using modern methods of strategic analysis: SWOT-analysis; PEST analysis; GAP analysis; expert assessments; scripting methods; prognostication; modeling; enterprise’s competitiveness assessment; benchmarking; etc. It was established that the strategic management of a tourist enterprise has certain specific features, which are related to the fact that all management decisions should be made based on the needs of the market, which can change instantly. Thus the strategy and tactics of managing a tourism business depends on a specific situation, which the business entity can not always influence. It is concluded that in the context of the COVID-19 pandemic, the most rational thing for business entities is to choose a "strategy of change" that will allow them to gradually adapt to the current environmental conditions and remain competitive. How to quote: Obolentseva LV, Voronina OO Theoretical and methodological aspects of strategicmanagement of enterprises of the tourist industry. Scientific notes of the NationalUniversity "Ostroh Academy". Series "Economics": a scientific journal. Jail:Published by NaUOA, March 2021. № 20 (48). Pp. 76–81. Formula: 0; fig .: 1; tab .: 2; bibl .: 10. Link: 1. Budya OP, Verteleva OV Innovative directions of marketing development in the field of tourism and hospitality.Foreign trade: law and economics. 2008. № 6. S. 142–149.Budia, O. P., Vertelieva, O. V. (2008). Innovations in the development of marketing in the field of tourism and hospitality[Innovative directions of marketing development in the field of tourism and hospitality]. Zovnishnia torhivlia: pravo taeconomics [Foreign trade: law and economics]. №6. 142-149. [in Ukrainian].2. Korzh NV, Basyuk DI Management of tourist destinations: a textbook. Vinnytsia: PE "TD Edelweissand K », 2017. 322 p. URL: http: // www. oridu.odessa.ua/7/7/metoduchni-rek/t/04.pdf (access date: 12.02.2021).Korzh, NV, Basiuk, DI (2017). Upravlinnia turystychnymy destynatsiiamy: pidruchnyk [Management of touristdestinations: a textbook]. Vinnytsia: PP "TD Edelveis and K". 322 s. http: // www. oridu.odessa.ua/7/7/metoduchnirek/t/04.pdf. [in Ukrainian].3. Kucherenko VS Features and current trends in tourism management. InstituteInternational Relations of the National Aviation University. 2010. URL: http: // jrnl.nau.edu.ua/index.php / IMV / article / download /.../ 2928 (access date: 09.02.2021).Kucherenko, VS (2010). Osobennosti i sovremennyie tendentsii upravleniya turisticheskoy sferoy [Features andcurrent trends in tourism management]. Institut mezhdunarodnyih otnosheniy Natsionalnogo aviatsionnogo universiteta[Institute of International Relations of the National Aviation University]. . [in Russian].4. Semenov VF, Baldzhi MD, Mozgaleva VM Regional dimension of recreational and tourist activities:for order. VF Semenov: monograph. Odessa: Optimum Publishing House, 2008. 201 p.Semenov, VF, Baldzhy, MD, Mozghalova, VM (2008). Rehionalnyi vymir rekreatsiino-turystychnoi diialnosti:for order. VF Semenova: monohrafiia [Regional dimension of recreational and tourist activities: ed. VF Semenov:monograph]. - Odessa: Optimum Publishing House. 201. [in Ukrainian].5. Stepanova AA, Davydova OG Investment in tourism as one of the factors stimulating employment in Ukraine. Taras Shevchenko National University of Kyiv. 2013. URL: http: //irbis-nbuv.gov.ua/.../cgiirbis_64.exe?Stepanova, A. A., Davydova, O. H. (2013). Investment in the tourism sector is one of the stimulus factorszainiatosti naselennia Ukrainy [Investing in the tourism sector as one of the factors stimulating employment in Ukraine].Kyivskyi natsionalnyi universytet imeni Tarasa Shevchenka [Taras Shevchenko National University of Kyiv]. [in Ukrainian].6. Tkachenko TI Sustainable development of tourism: theory, methodology, business realities: monograph. Kyiv: KyivNational University of Trade and Economics, 2006. 537 p.Tkachenko, T. I. (2006). Stalyi rozvytok turyzmu: teoriia, metodolohiia, reali biznesu: monohrafiia [Sustainabledevelopment of tourism: theory, methodology, business realities: monograph]. K .: Kyivskyi natsionalnyi torhovelnoekonomichnyi universytet. 537. [in Ukrainian].7. Shershneva ZE Strategic Management: a textbook. 2nd ed., Reworked. and add. Kyiv: KNEU, 2004.699 s.Shershnova, Z. Ye. (2004). Strategic management: pidruchnyk [Strategic management: a textbook]. 2nd ed.,pererobl. and add. K .: KNEU. [in Ukrainian].8. Gladynets NI Features of strategic resource management of enterprises in the tourism industry. Problems of innovation and investment development. 2017. № 12. S. 41–49.Hladynets, N. I. (2017). Features of the strategic management of the resources of the enterprises of the tourist industry[Features of strategic resource management of tourism enterprises]. Problems of innovatsiino-investytsiinoho rozvytku[Problems of innovation and investment development]. № 12, 41-49. [in Ukrainian].9. Saenko MG Enterprise strategy: a textbook. Ternopil: TYPE, 2003. 215 p.Saienko, M. H. (2003). Stratehiia pidpryiemstva: navchalnyi posibnyk [Enterprise strategy: a textbook]. Ternopil:«TAIP», 215. [in Ukrainian].10. Voronkova AE Strategic management of competitive potential of industrial enterprises: author. dis. for science. degree of Dr. Econ. Science: special. 08.06.01 Economics, organization and management of enterprises / AE Voronkova. Donetsk, 2001. 32 p.Voronkova, A. E. (2001). Strategic management of competitive industrial potentialpidpryiemstv [Strategic management of competitive potential of industrial enterprises]: avtoref. dys. on zdobuttiascience. degree of Dr. Econ. science: spets. 08.06.01 Economics, organization and management of enterprises. Donetsk, 32.[in Ukrainian]. This magazine is licensed under a Creative Commons Attribution-Noncommercial 4.0 International License. The texts of the journal's articles are checked with the help of an anti-plagiaristUniCheck |
