Role of Service Experience on Vivid Memory and Loyalty
| Autor: | Daruri Venkata Srinivas Kumar, Rajesh Ittamalla |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
business.industry
media_common.quotation_subject 05 social sciences Context (language use) Public relations Service experience Theme park Tourism Leisure and Hospitality Management 0502 economics and business Critical success factor Loyalty 050211 marketing Sociology business 050212 sport leisure & tourism media_common |
| Zdroj: | International Journal of Hospitality & Tourism Administration. 22:190-212 |
| ISSN: | 1525-6499 1525-6480 |
| DOI: | 10.1080/15256480.2019.1598910 |
| Popis: | Creating memorable experiences has become one of the key success factors for the theme park business. However, few studies focused on ‘visitors’ memorable experiences’ in the context of theme park ... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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