COMPETITIVENESS MANAGEMENT AT DIFFERENT STAGES OF THE ORGANIZATIONAL LIFE CYCLE

Autor: S. Kotenko
Rok vydání: 2021
Zdroj: Vìsnik Sumsʹkogo deržavnogo unìversitetu. 2021:269-275
ISSN: 1817-9290
1817-9215
DOI: 10.21272/1817-9215.2021.1-30
Popis: The ever-changing environment, globalization and international competition create additional requirements for companies. Competitiveness at the organizational level is important for the creation and development of competitive advantages, proper use of resources and management of factors that affect the results of market activities. If a company wants to survive and be strong, gaining sustainable competitive advantage and higher productivity over competitors is crucial. Based on the above, we can define competitiveness as a dynamic structure that is influenced by several factors. Factors may or may not be controlled by the organization and reflect the complexity of both the internal and external environment. The task of companies is to identify specific factors and analyze their strategic management. In the context of this study, we can identify one of the key internal factors that directly affects all the processes that take place in the organization - this is the stage of the life cycle of the organization (OLC). Adapting the concept of biological sciences, researchers-researchers of organizational subjects proposed a life cycle of organizational development, starting from the stage of birth to death (liquidation). Economists have identified several different models in which the number of OLC stages varies from three to ten. Knowing the current situation or stage of development of the organization can help top managers to understand the relationship between the life cycle of the organization, competitive strategy and performance of the subject of analysis. The article explores the concept of OLC, analyzes the authors' scientific approaches to the classification of OLC stages. Features of each of stages are considered. The characteristics of the five stages and original approaches to their definition are given. The relationship and dependence of the OLC stages and economic results of the organization are reflected. Indicators that are indicators of the current OLC stage are described. According to them, secondary data are proposed to be used in the calculation process. An example of possible actions to increase the level of competitiveness in relation to each OLC stage is given.
Databáze: OpenAIRE
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