The Effect of Time-limited and Quantity-limited Discounts on Purchase Intentions: The Moderating Role of Regulatory Focus and Processing Fluency
| Autor: | Gangseog Ryu, Kikyoung Park |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Journal of Consumer Studies. 32:27-45 |
| ISSN: | 1226-282X |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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