The Role of Culture in Business Intelligence
| Autor: | Jore Park, Philip S. Nitse, Kevin R. Parker, Wylci Fables |
|---|---|
| Rok vydání: | 2010 |
| Předmět: |
Information Systems and Management
Knowledge management business.industry Business rule Computer science Artifact-centric business process model Assertion Intelligence cycle (target-centric approach) International business Management Information Systems Cultural diversity Business intelligence Statistics Probability and Uncertainty Business activity monitoring business |
| Zdroj: | International Journal of Business Intelligence Research. 1:1-14 |
| ISSN: | 1947-3605 1947-3591 |
| DOI: | 10.4018/jbir.2010070101 |
| Popis: | Global business intelligence will struggle to live up to its potential if it fails to take into account, and accurately interpret, cultural differences. This paper supports this assertion by considering the concept of culture, explaining its importance in the business intelligence process, especially in foreign markets, and demonstrating that attention to culture is currently inadequate in most international business intelligence efforts. Without a tool capable of modeling social interaction in disparate cultures, BI efforts will under perform when extended to the global arena. The Cultural Simulation Modeler is examined as a means of enhancing essential cultural awareness. The core components of the modeler are explained, as are the limitations of automated information gathering and analysis systems. |
| Databáze: | OpenAIRE |
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