Effectiveness of Propaganda Influence: Methodology and Challenges of the Internet Space
Autor: | Nina N. Zhuravleva, Vera A. Achkasova, Elena A. Babanova |
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Rok vydání: | 2020 |
Předmět: | |
Zdroj: | 2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS). |
Popis: | The article analyzes the efficiency criteria that underlie on a number of theoretical and methodological approaches. The history of this research question goes back more than a decade. At the same time, the conditions of the digital environment require a transformation of the evaluation effectiveness of propaganda content. Also, it has a connection with the peculiarities of communication processes in the Internet space. |
Databáze: | OpenAIRE |
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