| Autor: |
Nina N. Zhuravleva, Vera A. Achkasova, Elena A. Babanova |
| Rok vydání: |
2020 |
| Předmět: |
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| Zdroj: |
2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS). |
| DOI: |
10.1109/comsds49898.2020.9101283 |
| Popis: |
The article analyzes the efficiency criteria that underlie on a number of theoretical and methodological approaches. The history of this research question goes back more than a decade. At the same time, the conditions of the digital environment require a transformation of the evaluation effectiveness of propaganda content. Also, it has a connection with the peculiarities of communication processes in the Internet space. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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