Effectiveness of Propaganda Influence: Methodology and Challenges of the Internet Space

Autor:	Nina N. Zhuravleva, Vera A. Achkasova, Elena A. Babanova
Rok vydání:	2020
Předmět:	Transformation (function) business.industry Computer science The Internet Space (commercial competition) business Telecommunications Research question Connection (mathematics)
Zdroj:	2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS).
Popis:	The article analyzes the efficiency criteria that underlie on a number of theoretical and methodological approaches. The history of this research question goes back more than a decade. At the same time, the conditions of the digital environment require a transformation of the evaluation effectiveness of propaganda content. Also, it has a connection with the peculiarities of communication processes in the Internet space.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::089c0a894ce4d4643584ce53e4d580cd https://doi.org/10.1109/comsds49898.2020.9101283 Zobrazit plný text záznamu