Goodwill Can Hurt: A theoretical and experimental investigation of return policies in auctions

Autor: C. Bram Cadsby, Ninghua Du, Jun Zhang, Ruqu Wang
Rok vydání: 2016
Předmět:
Zdroj: Games and Economic Behavior. 99:224-238
ISSN: 0899-8256
DOI: 10.1016/j.geb.2016.08.002
Popis: Will generous return policies in auctions benefit bidders? We investigate this issue using second-price common-value auctions. Theoretically, we find that the symmetric bidding equilibrium is unique unless returns are free, and when returns are free there exist multiple equilibria with different implications for sellers. Moreover, more generous return policies mitigate the winner's curse, but also push the bids higher, thus hurting bidders by eroding their surplus. In the experiment, bids increase and bidders' earnings decrease with more generous return policies as predicted. With free returns, many bidders bid above the highest possible value, subsequently returning the item regardless of value. Though consistent with equilibrium behavior, this is not optimal for sellers.
Databáze: OpenAIRE