Impacts of real-world need satisfaction on online gamer loyalty: Perspective of self-affirmation theory
| Autor: | T.C.E. Cheng, Ching-I Teng, Gen-Yih Liao, Thi Tuan Linh Pham |
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| Rok vydání: | 2020 |
| Předmět: |
Self-affirmation
media_common.quotation_subject ComputingMilieux_PERSONALCOMPUTING Need satisfaction Computer users Structural equation modeling Human-Computer Interaction Arts and Humanities (miscellaneous) Perception Loyalty Psychology Competence (human resources) Social psychology General Psychology Statistical hypothesis testing media_common |
| Zdroj: | Computers in Human Behavior. 103:91-100 |
| ISSN: | 0747-5632 |
| DOI: | 10.1016/j.chb.2019.09.016 |
| Popis: | Online games are known for fulfilling computer users' various needs. However, little is known about whether real-world need satisfaction (not gaming satisfaction) motivates users to play online games. Grounded in self-affirmation theory (SAT), we develop a framework and formulate hypotheses to explain how aspects of real-world need satisfaction affect online gamer loyalty. We collect 1965 valid responses using an online survey and apply structural equation modelling for hypothesis testing. We find that competence need satisfaction and relatedness need satisfaction are positively related to self-worth, which is, in turn, positively related to online gamer loyalty. Our study is the first introducing self-worth to explain online gamer loyalty. Our findings inform online game providers that they could remind users of their real-world achievements and relations, elevating their perceptions of real-world need satisfaction, so lifting gamers’ self-worth and loyalty. |
| Databáze: | OpenAIRE |
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