From customer value co-creation behaviour to customer perceived value

Autor:	Anh Dung Vu, Thi Bich Hanh Tran
Rok vydání:	2021
Předmět:	Marketing Service (business) Strategy and Management Customer value Value (economics) Co-creation Customerization Business Industrial organization
Zdroj:	Journal of Marketing Management. :1-34
ISSN:	1472-1376 0267-257X
DOI:	10.1080/0267257x.2021.1908398
Popis:	This study investigates the chain effect of customer value co-creation behaviour on the customerization capability and service capability of service firms and, ultimately, customer perceived value....
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::08064ba66205b58488a20ff816e42cb8 https://doi.org/10.1080/0267257x.2021.1908398 Zobrazit plný text záznamu