An Exploratory Study of the Functional Forms of Export Market Identification Variables
| Autor: | Nir Kshetri, Andreea Fortuna Schiopu, Nicholas C. Williamson, Tim Heijwegen |
|---|---|
| Rok vydání: | 2006 |
| Předmět: |
Marketing
Factor market business.industry 05 social sciences Exploratory research International trade Competitive advantage Identification (information) Market analysis 0502 economics and business Market share analysis 050211 marketing Business Business and International Management 050203 business & management Barriers to entry Industrial organization Export market |
| Zdroj: | Journal of International Marketing. 14:71-97 |
| ISSN: | 1547-7215 1069-031X |
| DOI: | 10.1509/jimk.14.1.71 |
| Popis: | Exploratory research demonstrates that the import market potential, import market competitiveness, and “barriers-to-imports” variables can be successfully integrated into a shift-share framework for identifying export markets. The authors present managerial implications for global competitive strategy in exporting. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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