Understanding user experiences of online travel review websites for hotel booking behaviours: an investigation of a dual motivation theory
| Autor: | Sangwon Park, Mina Woo, Jooyoung Hwang |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Digital marketing
business.industry 05 social sciences Geography Planning and Development Advertising Consumer satisfaction Dual (category theory) Tourism Leisure and Hospitality Management 0502 economics and business Information system Information source 050211 marketing Social media Business Motivation theory 050212 sport leisure & tourism Consumer behaviour |
| Zdroj: | Asia Pacific Journal of Tourism Research. 23:359-372 |
| ISSN: | 1741-6507 1094-1665 |
| DOI: | 10.1080/10941665.2018.1444648 |
| Popis: | Online travel review websites (a form of social media) have become an important information source for online travellers. However, previous studies have mainly focused on the issue of the adoption ... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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