Development of recommendations for the company's entry into a new market (using for the example of LLC Yandex.Drive)
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: |
ÑкономиÑеÑкое обоÑнование
вÑÑ Ð¾Ð´ на новÑй ÑÑнок development of an optimal strategy entry into a new market marketing analysis ÑазÑабоÑка опÑималÑной ÑÑÑаÑегии economic justification ÑÑÑаÑегиÑеÑкое планиÑование strategic planning маÑкеÑинговÑй анализ |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-3069 |
| Popis: | Ð¦ÐµÐ»Ñ ÑабоÑÑ â РазÑабоÑка и ÑкономиÑеÑкое обоÑнование меÑопÑиÑÑÐ¸Ð¸Ì Ð¿Ð¾ повÑÑÐµÐ½Ð¸Ñ ÑÑÑекÑивноÑÑи Ñ Ð¾Ð·ÑиÌÑÑÐ²ÐµÐ½Ð½Ð¾Ð¸Ì Ð´ÐµÑÑелÑноÑÑи на оÑнове ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑекомендаÑÐ¸Ð¸Ì Ð¿Ð¾ вÑÑ Ð¾Ð´Ñ Ð½Ð° новÑÐ¸Ì ÑÑнок пÑедпÑиÑÑÐ¸Ñ ÐÐР«ЯндекÑ.ÐÑаиÌв». РабоÑа вÑполнена на маÑеÑÐ¸Ð°Ð»Ð°Ñ Â ÐÐР«ЯндекÑ.ÐÑаиÌв». ÐÑполÑзованнÑе меÑодÑ: SWOT-анализ, PEST-анализ, клаÑÑиÑикаÑиÑ, ÑÑавнение, кÑмÑлÑÑивнÑÐ¸Ì Ð¼ÐµÑод. РезÑлÑÑаÑÑ ÑабоÑÑ:1) изÑÑÐµÐ½Ñ ÑеоÑеÑиÑеÑкие оÑÐ½Ð¾Ð²Ñ ÑÑÑаÑегиÑеÑкого планиÑованиÑ;2) дана Ñ Ð°ÑакÑеÑиÑÑика ÐÐР«ЯндекÑ.ÐÑаиÌв», а Ñакже вÑполнен анализ оÑÑаÑли, внеÑÐ½ÐµÐ¸Ì Ð¸ внÑÑÑÐµÐ½Ð½ÐµÐ¸Ì ÑÑÐµÐ´Ñ Ð¿ÑедпÑиÑÑиÑ;3) ÑазÑабоÑÐ°Ð½Ñ Ð¸ ÑкономиÑеÑки обоÑÐ½Ð¾Ð²Ð°Ð½Ñ ÑекомендаÑии по вÑÑ Ð¾Ð´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ на новÑÐ¸Ì ÑÑнок. ÐблаÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑезÑлÑÑаÑов ÐÐÐ Â â ÑезÑлÑÑаÑÑ Ð²ÑпÑÑÐºÐ½Ð¾Ð¸Ì ÐºÐ²Ð°Ð»Ð¸ÑикаÑÐ¸Ð¾Ð½Ð½Ð¾Ð¸Ì ÑабоÑÑ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¿ÑакÑиÑеÑки пÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ Ð² деÑÑелÑноÑÑи ÐÐР«ЯндекÑ.ÐÑаиÌв». ÐÑводÑ.Â Ð Ñ Ð¾Ð´Ðµ анализа ÑинанÑово-Ñ Ð¾Ð·ÑиÌÑÑÐ²ÐµÐ½Ð½Ð¾Ð¸Ì Ð´ÐµÑÑелÑноÑÑи ÐÐР«ЯндекÑ.ÐÑаиÌв», а Ñакже анализа ÑÑнка каÑÑеÑинга и его оÑновнÑÑ Ð¸Ð³Ñоков, бÑли вÑÑÐ²Ð»ÐµÐ½Ñ Ð¾Ð¿ÑеделеннÑе недоÑÑаÑки в компании. ÐÑедлагаемÑе ÑекомендаÑии напÑÐ°Ð²Ð»ÐµÐ½Ñ Ð½Ð° повÑÑение ÑÑÑекÑивноÑÑи Ñ Ð¾Ð·ÑиÌÑÑÐ²ÐµÐ½Ð½Ð¾Ð¸Ì Ð´ÐµÑÑелÑноÑÑи пÑедпÑиÑÑÐ¸Ñ Ð¿ÑÑем его вÑÑ Ð¾Ð´Ð° на новÑÐ¸Ì ÑÑнок. ÐÑи ÑаÑÑеÌÑе оÑновнÑÑ Ð¿Ð»Ð°Ð½Ð¾Ð²ÑÑ ÑÐµÑ Ð½Ð¸ÐºÐ¾- ÑкономиÑеÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¸Ì Ð±Ñло вÑÑвлено, ÑÑо даннÑе меÑопÑиÑÑÐ¸Ñ ÑвлÑÑÑÑÑ ÑкономиÑеÑки ÑелеÑообÑазнÑми, Ñак как NPV пÑоекÑа за пеÑвÑÐ¸Ì Ð³Ð¾Ð´ ÑабоÑÑ ÑоÑÑÐ°Ð²Ð¸Ñ 9 221 540 ÑÑб. The aim of the graduate qualification work is development and economic justification of measures to improve the efficiency of economic activity based on the formation of recommendations for entering a new market of the company Yandex.Drive. The work has been carried out on the materials ofLLC Yandex.Drive. Research methods used: SWOT-analysis, PEST-analysis,classification, comparison, cumulative method.The main results of the graduate qualification work:1) the theoretical foundations of strategic planning have been studied;2) the characteristics of LLC Yandex.Drive, as well as an analysis of the industry, the external and internal environment of the enterprise were made;3) recommendations for the company's entry into a new market have been developed and economically justified. The areas of the graduate qualification work results application âthe results of the final qualifying work can be practically applied in the activities of LLC Yandex.Drive.Conclusions of graduate qualification work. During the analysis of the financial and economic activities of LLC Yandex.Drive, as well as an analysis of the carsharing market and its main players, identified certain shortcomings in the company. The proposed recommendations are aimed at improving the efficiency of the economic activity of the enterprise by entering a new market. When calculating the main planned technical and economic indicators, it was revealed that these measures are economically feasible, since the NPV of the project for the first year of operation will amount to 9,221,540 rubles. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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