Consumer Perception of Food Safety Related Risk
| Autor: | Wallace M. S. Yee, Ruth M.W. Yeung |
|---|---|
| Rok vydání: | 2005 |
| Předmět: |
Marketing
Microbiological risk Actuarial science genetic structures business.industry media_common.quotation_subject Taste (sociology) Regression analysis Food safety Perceived health Risk perception Perception Environmental health Risk characteristics Business and International Management business Psychology Food Science media_common |
| Zdroj: | Journal of International Food & Agribusiness Marketing. 17:195-212 |
| ISSN: | 1528-6983 0897-4438 |
| Popis: | The purpose of this study is to examine what factors cause consumer risk perception during periods of food safety concern. A survey of 195 respondents was carried out to explore the nature of consumer perception of food safety related risk using multi-dimensional analysis and how this perception was affected. Multiple regression analysis was adopted to assess the effect of risk characteristics on consumer risk perception in terms of perceived health, psychological, financial, time and taste risks. All five regression models were highly significant. Characteristics of risk, such as severity of consequences, concern about safety, involuntary exposure to risk, harmful to the environment, information, exaggerated report and adequate regulations were found to be important for predicting consumer perception of microbiological risk in chicken. Implications for future research are discussed. |
| Databáze: | OpenAIRE |
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