Celebrity endorsement in tourism: Attention, emotional arousal and familiarity

Autor:	Biqiang Liu, Brent Moyle, Anna Kralj, Yaoqi Li
Rok vydání:	2023
Předmět:	Strategy and Management Tourism Leisure and Hospitality Management Transportation Development
Zdroj:	Tourism Management. 98:104750
ISSN:	0261-5177
DOI:	10.1016/j.tourman.2023.104750
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::07b0d4acfb788eb2fe86fb492b147951 https://doi.org/10.1016/j.tourman.2023.104750 Zobrazit plný text záznamu Full Text from ScienceDirect