Sex, lies, and videotape: An analysis of gender in campaign advertisements

Autor:	Shannon McCraw, Kristin Froemling, Scott Wells, Terry A. Robertson
Rok vydání:	1999
Předmět:	Politics Communication Political science Media studies Voting behavior Negativity effect Political communication American political science Political process Social psychology
Zdroj:	Communication Quarterly. 47:333-341
ISSN:	1746-4102 0146-3373
DOI:	10.1080/01463379909385563
Popis:	With the increasing advent of women into the political arena, political communication scholars have the unique opportunity to explore the impact of gender upon the political process. This study examined 124 political spots from mixed‐gendered senate and gubernatorial campaigns during the 1996 political season. The investigation found significant differences in emphasized issues, negativity, types of appeals, and highlighted candidate characteristics in mixed‐gendered campaigns.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0787d7660f1013d148052894a350366f https://doi.org/10.1080/01463379909385563 Zobrazit plný text záznamu