The effects of visual isolation on the perception of scandalized politicians

Autor: Christian von Sikorski, Mark Ludwig
Rok vydání: 2018
Předmět:
Zdroj: Communications. 43:235-257
ISSN: 1613-4087
0341-2059
DOI: 10.1515/commun-2017-0054
Popis: In their depictions of scandalized politicians, journalists frequently use news images that highlight the (alleged) isolation of politicians. To test how this way of portraying political actors affects a recipient’s attitudes and his/her guilt perception toward such a scandalized politician an experiment was conducted. All participants were exposed to the identical textual information. However, the visual information (degree of isolation) was systematically altered. A multivariate analysis of covariance (MANCOVA) showed that participants – exposed to a visual highlighting the isolation of the politician – evaluated the politician in a significantly more negative way and rated other recipients’ perceptions of the politician’s level of guilt to be higher.
Databáze: OpenAIRE