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Questionnaires of factors affecting consumer house purchase decisions were released in Jianyang. SPSS software was used for related determent analysis and regression analysis on influencing factors through data collection and sorting. Key factors affecting customer house purchase decisions were concluded from two aspects of total house price and purchase time afforded by customers. Study results showed that six variables of family income, residential area, real estate macroeconomic situation, living district overall layout, housing types and neighbor quality had significant impact on affordable house price and purchase time. KEYWORD: House purchase decisions; Influencing factors; Real estate market; Jianyang |
