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In this inaugural issue of the new SEM Quarterly, the American Association of Collegiate Registrars and Admissions Officers (AACRAO) has asked us to provide an update on the first essay we authored in a series on strategic enrollment management (SEM) for College and University from 2008 through 2010. That essay was titled “Enrollment Management and Managing Enrollments: Setting the Context for Dialogue.” In this updated essay, we have two goals: (1) to once again attempt to locate SEM and provide a context for enrollment management strategy and (2) to explore changes that have taken place in the last five years that we anticipate will significantly shape the future of SEM. In this essay, you will find much from our original article, as well as some updates, because in just five short years, much has changed. |
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