| Popis: |
This study applies network theory for the first time to the economically and socially important area of sport and examines relationships between National Governing Bodies (NGBs), media and corporate sponsors. Issues of power, dependency and relationship are examined in an empirical, qualitative, two-stage study of 51 respondents. These respondents range from the key actor groups to an ‘expert’ group, all examined within an Irish context. The impact of change drivers and the nature of relationships over time are assessed; transactions are mapped, and a model is proposed that seeks to articulate the power relationships in this network. The results indicate the applicability and potential of network theory in an area removed from the traditional industrial market setting of previous network-based studies. |
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