Expert perceptions of media reporting on a large-scale environmental risk issue: insights from mountain pine beetle management in Alberta, Canada

Autor: Bonita L. McFarlane, John R. Parkins, Sharon Romanowski
Rok vydání: 2016
Předmět:
Zdroj: Canadian Journal of Forest Research. 46:1-9
ISSN: 1208-6037
0045-5067
DOI: 10.1139/cjfr-2015-0195
Popis: The media play a key role in communicating risk issues and serve as a link between experts and the public. In this study, we explore experts’ perspectives on the role of the media and media content with respect to a mountain pine beetle (MBP; Dendroctonus ponderosae Hopkins) epidemic in western Canada. We collected data using an internet-based survey of 59 MPB experts in 2009 and 1628 articles from local, regional, and national newspapers from 2000 to 2008. Survey findings show that experts do not have a favourable view of media reporting of MPB. In our media analysis, we found that the media are used effectively by experts to disseminate MPB risk information and to justify a swift response and control measures. Most articles reported information presented to them by government and industry. We conclude that the media played primarily an educational role and gave limited attention to fostering public dialogue on MPB management.
Databáze: OpenAIRE