Purchase intentions for domestic food: a moderated TPB-explanation
| Autor: | Mette Vabø, Håvard Hansen |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
0301 basic medicine
030109 nutrition & dietetics Ethnocentrism Food industry business.industry media_common.quotation_subject Consumer ethnocentrism 05 social sciences Theory of planned behavior Collectivism Advertising Affect (psychology) Confirmatory factor analysis 03 medical and health sciences 0502 economics and business Business Management and Accounting (miscellaneous) Personality 050211 marketing Psychology business Social psychology Food Science media_common |
| Zdroj: | British Food Journal. 118:2372-2387 |
| ISSN: | 0007-070X |
| DOI: | 10.1108/bfj-01-2016-0044 |
| Popis: | Purpose The purpose of this paper is to investigate consumers’ intention to buy domestic food applying the theory of planned behavior. Based on this framework, the authors investigate the moderating effects of consumer ethnocentrism and self-construal. Design/methodology/approach To test the conceptual model, a cross-sectional study from a random sample of Norwegian consumers was employed. A total of 501 consumers filled out the web-based survey. The data were analyzed by means of confirmatory factor analysis and multiple regression. Findings The results show that subjective norm and perceived behavioral control (PBC) both have positive significant effects on consumers’ intention to buy domestic food. Attitude also has a positive effect but is only significant on the ten percent level. The effect of subjective norm is reduced with increasing levels of ethnocentrism, and the effect of PBC is reduced when consumers are collectivistic rather than individualistic. Originality/value This study provides the food industry with useful information about which mechanisms underlie the consumers’ intention to buy domestic food. In addition the study provides useful insight into how different personality characteristics affect the consumers’ intentions. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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