Effect of dramatized health messages: Modelling predictors of the impact of COVID-19 YouTube animated cartoons on health behaviour of social media users in Nigeria
| Autor: | Nelson Torti Obasi, Chijioke Onuora, Gregory Ezeah, Verlumun Celestine Gever |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
030505 public health
Sociology and Political Science Coronavirus disease 2019 (COVID-19) Recall media_common.quotation_subject Health behaviour Neglect 03 medical and health sciences 0302 clinical medicine Health promotion Social media 030212 general & internal medicine Sociology 0305 other medical science Social psychology media_common |
| Zdroj: | International Sociology. 36:124-140 |
| ISSN: | 1461-7242 0268-5809 |
| DOI: | 10.1177/0268580920961333 |
| Popis: | Previous studies on the impact of Internet-powered media on health promotion have often neglected the relationship between message recall and health behaviour. Such neglect makes it look as though exposure to media messages automatically leads to recall. Also, other studies appear to have paid less attention to understanding if the perception of the existence or otherwise of a public health issue actually influences the effectiveness of health intervention. In the current study, the authors suggest a model that takes into consideration these existing gaps. They examined 470 social media users who were exposed to YouTube animated cartoons on COVID-19 using an example from a developing country. The authors found, among others, that perception concerning the realness of COVID-19 was the greatest contributing factor in predicting the effectiveness of YouTube animated cartoons on health behaviour. The scholarly theoretical and practical contributions of the findings are explored. |
| Databáze: | OpenAIRE |
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