Service Marketing Aspects Associated with the Allure of E-Gambling
| Autor: | Alan D. Smith, William T. Rupp |
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| Rok vydání: | 2005 |
| Předmět: | |
| Zdroj: | Services Marketing Quarterly. 26:83-103 |
| ISSN: | 1533-2977 1533-2969 |
| DOI: | 10.1300/j396v26n03_06 |
| Popis: | A recent outlet for gambling that has evolved with the advent of e-commerce is Internet gambling. Internet gambling has become a very popular outlet for betting on all sports or playing online casino games. With the ease of use and increasing accessibility, a gambler does not even need to leave their home to place bets or play the casino games, often with financially devastating results. Other important questions concerning the service marketing of this type of interactive entertainment exists as well. What are the moral implications of operating these gambling websites, and what type of gambler are these websites targeting? In terms of service marketing, the online industry excels in customer service by offering many of the interactive entertainment industries' finest technologies and promotional campaigns through offering outstanding interfaces, variety of games and online chat with other players. However, with Internet gambling, dilemmas to the following exist at the individual, firm, and soci... |
| Databáze: | OpenAIRE |
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