Hotel Revenue Manager Segmentation Based on Their Behavior and Motivation While Using Online Travel Agent Supplier System
| Autor: | Muhammad Fadhil Dzulfikar, Putu Wuri Handayani, Niko Ibrahim |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Computer science
media_common.quotation_subject 05 social sciences Information quality Extranet language.human_language Literacy Indonesian 0502 economics and business language Revenue 050211 marketing Segmentation Thematic analysis Marketing 050212 sport leisure & tourism media_common Dependency (project management) |
| Zdroj: | 2020 International Conference on Advanced Computer Science and Information Systems (ICACSIS). |
| DOI: | 10.1109/icacsis51025.2020.9263242 |
| Popis: | In this research, we intend to segment Indonesian Hotel Revenue Manager in using the Online Travel Agent supplier system (extranet). Revenue Manager behavior in using extranets is essential for Online Travel Agent because it determines the quality of information and competitiveness of products offered by Online Travel Agent to its customers. A thematic analysis of in-depth and semi-structured interview data on twenty-three hoteliers in five first-tier cities in Indonesia (Jakarta, Surabaya, Medan, Bandung, and Makassar) are used in this study to find the Revenue Manager segmentation themes. A thematic analysis of the interviewed data produced four types of revenue managers based on the use of channel managers, IT literacy, dependency on market managers, and activeness in communication. This research can contribute to introducing Revenue Managers segmentation to deal with Online Travel Agent suppliers systematically. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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