The AHP Method for the Evaluation and Selection of Complementary Products
| Autor: | Abdellah Azmani, Chaimae Lamaakchaoui, Mustapha El Jarroudi |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Multidisciplinary
General Computer Science Computer science Process (engineering) 05 social sciences General Engineering Analytic hierarchy process 02 engineering and technology Recommender system General Business Management and Accounting Complementary good Set (abstract data type) Product (business) Risk analysis (engineering) Complementarity (molecular biology) 0502 economics and business 0202 electrical engineering electronic engineering information engineering 050211 marketing 020201 artificial intelligence & image processing Selection (genetic algorithm) |
| Zdroj: | International Journal of Service Science, Management, Engineering, and Technology. 9:106-115 |
| ISSN: | 1947-9603 1947-959X |
| Popis: | This article describes how when having already purchased one product, it is likely that a consumer may look for complementary ones. That is why almost recommender systems integrate modules for managing complementarity between products and services. An Analytic Hierarchy Process (AHP) based model is described in the present paper, whose objective is to help recommend to customers among a set of complementary products the best ones. Selecting the best complementary products is done through an evaluation process of the alternatives according to a number of criteria. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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