On the Capture and Use of Private Conversations on Mobile Phones for Marketing Purposes: A Case in the Tourism Sector

Autor:	Joan-Francesc Fondevila-Gascón, David Lopez-Lopez, Elena Puiggròs, Paula Perez-Cubero
Rok vydání:	2023
Zdroj:	Advances in Digital Marketing and eCommerce ISBN: 9783031318351
DOI:	10.1007/978-3-031-31836-8_22
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0532341a880e4557a6167da13357ca0b https://doi.org/10.1007/978-3-031-31836-8_22 Zobrazit plný text záznamu