| Popis: |
The article presents the results of the research of the current state and development trends of corporate personnel health management programs. The data make it possible to conclude that such programs are becoming increasingly comprehensive; they include different activities aimed at employees’ physical and mental health and their financial well-being and are going not only to reduce the costs on medical treatment but also to ensure positive HR brand, the attraction of talented employees and the increase of the level of involvement of employees. The generalized characteristic of potential benefits for workers, employers and the state from these programs is presented, as well as the empirical research data indicating the economic efficiency of the programs, including long-term one. At the same time, the authors note that companies often do not set clear and specific goals; do not organize data collection to assess the real effectiveness of programs; and also provide the data on the uncertainty and inconsistency of their results, while the investments were significant. The problems in the development of corporate health and well-being programs are: insufficient reasonableness and effectiveness of incentives to motivate staff; mandatory and punitive approaches; discrimination (for example, of overweight people); concerns of employees regarding the use of data, their confidentiality and protection (personal biometric information); discrepancies in the assessment of results by employers and employees; the reactive nature of most programs; limited organizational resources for the operational management of programs; insufficient variety and flexibility of communications for attracting and informing of personnel. |
