| Popis: |
The concept “education” contains a different semantic meaning in an industrial and post-industrial society. The present research is devoted to identification of the change in social representations of education among modern Russian people - adults with children who continue their education. The authors used an association experiment and open coding to highlight the semantic core and periphery of ideas about education in a timeline from the education of their parents to the education of their children, as well as to highlight the categories of building a grounded theory of modern social representations concerning education. An invariant semantic core in the ideas of Russian people about education was studied, they are associated with the value of education as a perspective for a social elevator, as a valuable period of childhood (studentship) connected with communication. Taking all things together, the industrial dominant of the concepts of education as a service and the post-industrial shift vector associated with the perception of lifelong education as an environment of development, creativity, self-realization, new experience and communication have been discovered. As a result of the research, institutional changes have been predicted in the form of convergence of formal education, non-formal education and educational edutainment, an increase in demand for corporate educational programs and institutions. |
