Make versus Buy Philanthropy: Managing Firm-Cause Relationships for Strategic and Social Benefit

Autor:	Derek N. Hassay, John Peloza
Rok vydání:	2008
Předmět:	Marketing Structure (mathematical logic) Transaction cost Project governance Hierarchy Conceptual framework Corporate governance General partnership Sustainability Business
Zdroj:	Journal of Nonprofit & Public Sector Marketing. 19:69-90
ISSN:	1540-6997 1049-5142
Popis:	This article uses transaction cost analysis (TCA) to explore different approaches to corporate philanthropic governance, and the firm and market factors that favor one form of governance over another. Specifically, it examines the conditions under which a firm might choose to enter into an arm's length relationship with an existing charitable organization (i.e., a market governance structure), develop a partnership with an existing charitable organization (i.e., a hybrid governance structure), or form its own self-branded or firm-owned charity (i.e., a hierarchy governance structure). Research propositions and a conceptual framework concerning these conditions are developed to assist firms looking to increase the sustainability of their philanthropic initiatives.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::046926d7ce21e84c1b32036ba6097ca2 https://doi.org/10.1300/j054v19n02_04 Zobrazit plný text záznamu Plný text ve formátu PDF