Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs

Autor: Daniel Corsten, Thomas W. Gruen
Rok vydání: 2021
Předmět:
Zdroj: Journal of Global Scholars of Marketing Science. 31:415-432
ISSN: 2163-9167
2163-9159
Popis: Accessibility of products in online retail is an expected part of the shopper experience journey. Frequent products are not accessible due to non-availability. Introduced by Sheth and Sisodia, the ...
Databáze: OpenAIRE
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