AirBnB: Managing trust and safety on a platform business

Autor:	Caoimhe Walsh, Deepak Saxena, Laurent Muzellec
Rok vydání:	2020
Předmět:	Marketing Pharmacology Value (ethics) Organizational Behavior and Human Resource Management Entrepreneurship Earnings Strategy and Management Value proposition Stakeholder Pharmaceutical Science General Medicine Business model Space (commercial competition) Drug Discovery Business Tourism
Zdroj:	The Irish Journal of Management. 39:126-134
ISSN:	2451-2834 1649-248X
DOI:	10.2478/ijm-2020-0004
Popis:	AirBnB has become a preferred accommodation marketplace for the travellers around the world. AirBnB is a two-sided digital platform that connects guests and hosts. In so doing, it creates value for both sides of the platform. Guests save money on the accommodation and hosts get earnings from their otherwise idle space. The case follows the company from the inception to its growth and current challenges with wider community. The case helps to understand the key features of digital platforms: how do they create value for all users; how do they shape value propositions for two sides, and how does the community become a stakeholder in the platform business. It also focuses on the issue of trust and the need for the company to integrate the concerns of other stakeholders such as communities and local authorities. Finally, the case highlights the impact of Covid-19 on the company and the travel industry.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0448b74f58dc0046339b631789352cc4 https://doi.org/10.2478/ijm-2020-0004 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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