If Time Is Money Is It a Common Currency? Time in Anglo, Asian, and Latin Cultures

Autor:	Ofer Meilich, Beverlee B. Anderson, Glen H. Brodowsky, M. Ven Venkatesan, Camille P. Schuster
Rok vydání:	2008
Předmět:	Marketing Cultural group selection Similarity (psychology) Exploratory research Economics Advertising Sample (statistics) Business and International Management Social time Common currency
Zdroj:	Journal of Global Marketing. 21:245-257
ISSN:	1528-6975 0891-1762
DOI:	10.1080/08911760802206003
Popis:	Social time affects the timing and frequency of purchases, the hours consumers patronize businesses, and how long consumers expect products to last. Understanding how culturally based social time attitudes differ will help marketers tailor their offerings and messages to consumers whose concepts of time differ. This exploratory study combined related streams of time literature to examine constructs of social time differences across cultures. Drawing upon a sample of 1377 respondents from six countries representing three cultural groups (Anglo, Latin, and Asian), the study explores the similarity and differences of cultural social time differences among these three groups.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0447a0b50d3effbdfb48a1078bd6faa2 https://doi.org/10.1080/08911760802206003 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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