The clothes make the man: The relation of sociocultural factors and sexual orientation to appearance and product involvement
| Autor: | Trent A. Petrie, Jessica Strubel |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Marketing
Attractiveness business.industry media_common.quotation_subject education 05 social sciences Multilevel model 050109 social psychology Human sexuality Clothing Orientation (mental) 0502 economics and business Sexual orientation 050211 marketing 0501 psychology and cognitive sciences business Sociocultural evolution Psychology Internalization Social psychology health care economics and organizations media_common |
| Zdroj: | Journal of Retailing and Consumer Services. 33:1-7 |
| ISSN: | 0969-6989 |
| Popis: | In a sample of 730 men, using hierarchical regression, we examined the relation of appearance orientation, body satisfaction, internalization, perceived pressures to be lean and muscular, and sexual orientation to the importance men place in apparel and grooming products. Although investment in appearance was the strongest predictor for both product categories, internalization, body satisfaction, pressures about leanness and muscularity, and sexual orientation also were related, explaining 30–39% of the variance. Thus, men may use such appearance-enhancing products as a result of sociocultural factors but also to meet internalized societal ideals about attractiveness. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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