Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?

Autor:	Liang Ma, Joshua M. Bentley
Rok vydání:	2022
Předmět:	Marketing Organizational Behavior and Human Resource Management Communication
Zdroj:	Public Relations Review. 48:102222
ISSN:	0363-8111
DOI:	10.1016/j.pubrev.2022.102222
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::03fb6836a9cf0e97044bd261d5c22b37 https://doi.org/10.1016/j.pubrev.2022.102222 Zobrazit plný text záznamu Full Text from ScienceDirect