Content or Design? Factors Influencing the Circulation of American and German Newspapers

Autor:	Klaus Schoenbach, Edmund Lauf
Rok vydání:	2002
Předmět:	History Point (typography) business.industry Communication media_common.quotation_subject Advertising language.human_language Newspaper German Arts and Humanities (miscellaneous) Content analysis Cultural diversity Reading (process) language business Retrievability Mass media media_common
Zdroj:	Communications. 27:1-14
ISSN:	1613-4087 0341-2059
DOI:	10.1515/comm.27.1.1
Popis:	What is it that helps newspapers gain or at least keep readers; is it the specific content they offer or measures of design? In an explorative secondary analysis, local daily newspapers in Germany are compared to daily newspapers in the US. The newspapers used in this study were analyzed twice, both in the 1980s and the mid-1990s. In the US, visualizing information and displaying it more generously were more important for positive developments in circulation than in Germany. In Germany, community orientation and an increased retrievability of content helped newspapers secure their sales figures. These different recipes for newspaper success point to cultural differences in what reading a newspaper means.
Databáze:	OpenAIRE
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