Antecedents and consequences of new technology application behavior on word of mouth: The moderating roles of perceived interactivity
Autor: | Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Tai-Yi Yu, Yen-Ling Ng |
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Rok vydání: | 2022 |
Předmět: | |
Zdroj: | Journal of Hospitality Marketing & Management. 31:872-898 |
ISSN: | 1936-8631 1936-8623 |
Databáze: | OpenAIRE |
Externí odkaz: |