Antecedents and consequences of new technology application behavior on word of mouth: The moderating roles of perceived interactivity

Autor:	Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Tai-Yi Yu, Yen-Ling Ng
Rok vydání:	2022
Předmět:	Marketing Tourism Leisure and Hospitality Management Management Information Systems
Zdroj:	Journal of Hospitality Marketing & Management. 31:872-898
ISSN:	1936-8631 1936-8623
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::03e231d64e7f9a6245464c97c7fa5ebf https://doi.org/10.1080/19368623.2022.2087818 Zobrazit plný text záznamu