Antecedents and Consequences of Consumer Hope for the Brand of Hydroderm with the Moderating Role of Brand Charisma

Autor:	Abbas Ali Rastgar, Ghazale Taheri, Hooshmand Bagheri Garbollagh, Omid Solati Nejad
Rok vydání:	2022
Předmět:	Management of Technology and Innovation Strategy and Management Business and International Management
Zdroj:	Central European Business Review. 11:17-38
ISSN:	1805-4862 1805-4854
DOI:	10.18267/j.cebr.293
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::03673b3872cd716d313663ebdfc4cf74 https://doi.org/10.18267/j.cebr.293 Zobrazit plný text záznamu Plný text ve formátu PDF