Sponsor Prominence and Responses Patterns to an Online Survey

Autor: Casey A. Klofstad, Shelley Boulianne, Danna Basson
Rok vydání: 2010
Předmět:
Zdroj: International Journal of Public Opinion Research. 23:79-87
ISSN: 1471-6909
0954-2892
DOI: 10.1093/ijpor/edq026
Popis: This research note examines the effects of sponsor prominence on response patterns, namely the response rate and break-off rate, on University of Wisconsin-Madison faculty, staff, and students asked to participate in a survey on campus transportation issues by either the campus transportation department or campus survey center. Sponsor-prominence did not have a significant effect on response rate, but it did have an effect on the break-off rate.
Databáze: OpenAIRE