Sponsor Prominence and Responses Patterns to an Online Survey
Autor: | Casey A. Klofstad, Shelley Boulianne, Danna Basson |
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Rok vydání: | 2010 |
Předmět: | |
Zdroj: | International Journal of Public Opinion Research. 23:79-87 |
ISSN: | 1471-6909 0954-2892 |
DOI: | 10.1093/ijpor/edq026 |
Popis: | This research note examines the effects of sponsor prominence on response patterns, namely the response rate and break-off rate, on University of Wisconsin-Madison faculty, staff, and students asked to participate in a survey on campus transportation issues by either the campus transportation department or campus survey center. Sponsor-prominence did not have a significant effect on response rate, but it did have an effect on the break-off rate. |
Databáze: | OpenAIRE |
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