The Perception of Non-Moslem Customers Towards Bank Syariah in Manado City

Autor:	Rita N. Taroreh, Radjab Djamali, Silvya L. Mandey, Irvan Trang, Laily Nurhayati
Rok vydání:	2021
Předmět:	education.field_of_study Data collection Documentation Perception media_common.quotation_subject Population Subsidiary Participant observation Business Marketing education media_common Qualitative research
Zdroj:	International Journal of Applied Business and International Management. 6:25-39
ISSN:	2621-2862 2614-7432
DOI:	10.32535/ijabim.v6i1.1086
Popis:	The development of syariah banks in Manado city as the capital of North Sulawesi province which has a large number of non-moslem population is quite fast. The bank has many non-moslem customers, even one of the subsidiaries has more non-moslem customers than Moslem customers. This present study aims to describe the perception of non-moslem customers towards bank syariah in Manado city. This research uses a case study approach which is part of qualitative research. Data collection was carried out by participant observation, interviews and documentation. After the analysis was conducted, the result of the study revealed the perception of non-moslem customers toward bank syariah in Manado city was dominated consecutively by the affective (emotional), cognitive (perceptual) and conative (action) components.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::02ea04812d0ff3a452e3be3830a70591 https://doi.org/10.32535/ijabim.v6i1.1086 Zobrazit plný text záznamu