The promotion of goods within local markets: marketing strategy based on system dynamic methods

Autor:	B. P. Volovikov, A. I. Kovalev, N. P. Rebrova, O. V. Frik
Rok vydání:	2016
Předmět:	Microeconomics Factor market Promotion (rank) business.industry media_common.quotation_subject Appeal Economics Marketing Investment (macroeconomics) business Marketing strategy media_common System dynamics
Zdroj:	European Journal of Economics and Management Sciences. :10-20
ISSN:	2310-5690
DOI:	10.20534/ejems-16-2-10-20
Popis:	Article contains results of researches of the market of consumer goods taking into account dynamics of change of the major factors defining its development. The useful information received as a result of model researches, allowed to reveal the most significant factors defining the main market tendencies and to formulate recommendations for development of strategy of capture of the market. The quantitative values of indicators of investment appeal presented in article are criterion of a choice of the correct decision.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::02e733b18f598f9c368fc04d1975dc4f https://doi.org/10.20534/ejems-16-2-10-20 Zobrazit plný text záznamu