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The research aims to introduce Augmented Reality features into online shopping platforms to enhance consumer purchase behaviour in online shopping platforms. Online shopping has become a common activity done by young people aged between 18-50 nowadays. More and more people choose to purchase online instead of buying at retail shops. This project has proposed to make online shopping item comparison more convenient and less time-consuming. By providing this feature into online shopping platforms, the consumer can have a clear comparison between similar items, including price, product details, customer feedback and review. This project is carried out in two private universities for data collection. |
