Design Absorption and Learning Processes: a study on designers’ perceptions about companies

Autor: Fabiane Wolff, Andréa Capra, Ivna Motta Ravanello
Rok vydání: 2017
Předmět:
Zdroj: The Design Journal. 20:S2616-S2624
ISSN: 1756-3062
1460-6925
DOI: 10.1080/14606925.2017.1352773
Popis: Design is a highly complex and sophisticated skill that must be learned (Lawson, 2005) and absorbed. Although most people define learning too narrowly, merely as a tool for “problem solving", it can also be a double loop process, which forces managers and employees to look inward (Argyris, 1991) to make design go beyond learning. Few studies have developed theoretical background on how companies learn and absorb new knowledge. In this paper, our objectives are to understand how designers see the company's absorption capacities, and to identify the interaction between the company and the external team. By adopting a qualitative approach (Gibbs, 2009), three designers in charge of projects in companies with no prior design experience were interviewed. Data were categorized (Bardin, 1977) and results showed Designers see companies' absorption capacities as a challenge and we can affirm that companies still look for design when they have financial return on their first investment.
Databáze: OpenAIRE