Freemium marketing: use of demand-side research in market segmentation strategy

Autor:	Marcos Feraidoon Raafat, Donald Sciglimpaglia
Rok vydání:	2020
Předmět:	Marketing Demand side business.industry Strategy and Management 05 social sciences Business model Freemium Marketing strategy Market segmentation 0502 economics and business 050211 marketing Business 050203 business & management
Zdroj:	Journal of Strategic Marketing. 30:667-690
ISSN:	1466-4488 0965-254X
DOI:	10.1080/0965254x.2020.1824013
Popis:	Freemium business models are widely used, including by major companies such as Spotify, Pandora, SurveyMonkey, Dropbox and by many start-ups. They are very common in industry segments such as mobil...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::028677983f83da09974fa454592fe7e6 https://doi.org/10.1080/0965254x.2020.1824013 Zobrazit plný text záznamu