Warmth, Competence, and Willingness to Donate: How Perceptions of Partner Organizations Affect Support of Corporate Social Responsibility Initiatives in Professional Sport

Autor: Kathryn L. Heinze, Landy Di Lu, Seung Pil Lee
Rok vydání: 2017
Předmět:
Zdroj: Journal of Sport and Social Issues. 42:23-48
ISSN: 1552-7638
0193-7235
Popis: To enact corporate social responsibility (CSR) initiatives, sport organizations often partner with organizations in different sectors, including public, private, and nonprofit. These partnerships p...
Databáze: OpenAIRE